Hello, all my readers who followed the hicentrik journey from the beginning, admiring our informative posts and blogs and believing we could be a part of their successful journey. We are delighted to support you. We constantly deliver something informative while keeping current industry trends in mind. Today as well, we ensure that this post will help you put all of your doubts to rest.
App Store Optimization (ASO), many of you have heard for the first time, and many of you have gone through the tough path of store optimization. To end all your queries about “What is App Store Optimization?”, “How will it help your business?”, “Why is it important?”, “Best practices,” “Best app store optimization companies,” and why you can trust “Hicentrik”? If you are looking for all these answers, I believe you have landed at the right place.
Let’s begin this blog.
To start with, I will first introduce you to “What is App Store Optimization?”
What is App Store Optimization?
We believe that you are aware of what are “Apps.” Just a quick revision, apps are software programs designed to run on mobile devices such as smartphones and tablets, as well as computers. They offer a variety of functions, such as entertainment, productivity, communication, and usefulness. Apps are designed to accomplish certain tasks and can be downloaded and installed on the appropriate device.
Now to make you more clear on what an app store is? An app store is a digital marketplace where consumers can find, download, and install apps for their devices. On mobile devices, app stores are often pre-installed and offer a centralized market where developers may distribute their own apps to a large user base. Both free and paid apps can be found in app stores, and developers can make money from their apps through in-app purchases, adverts, or upfront pricing.
This small introduction gives you an overview of the apps and app stores. But here we are discussing App Store Optimization.
App Store Optimization (ASO) is making an app more visible in the app store to progressively increase the possibility that app impressions will result in downloads. What SEO (search engine optimization) is to web search engines, ASO is to app stores. The former is true for websites, whereas the latter is true for mobile apps. ASO has gradually gained importance as store policies have tightened in recent years. ASO aims to increase traffic to your app’s page in the app store, encouraging users to download and utilize it.
Increasing an app’s exposure through app store optimization (ASO) increases the possibility that app impressions will naturally turn into downloads. SEO (search engine optimization) is to web search engines what ASO (app store optimization) is to app stores. Websites fall under the second category, although mobile apps do not. ASO has progressively gained importance as store policies have been more stringent in recent years. Increased app store traffic, downloads, and usage are the objectives of ASO.
What is the importance of App Store Optimization?
Now that we have discussed what App Store Optimization is, I believe you know why it is crucial.
Are you aware of the main aspect that brings the reader’s attention when we talk about mobile apps? Kudos to the active thinkers, you are right- App Features. For your app to gain recognition, its features must be marketed strategically that incorporate ASO.
ASO is all about increasing your app’s online presence in the app store search results. Digital marketers design strategies and work to improve the online visibility of your app and its features.
It may sound similar to SEO (Search Engine Optimization) for many of you. Overall, it evaluates search engine mechanisms first, then runs on computer-programmed algorithms. There are many factors considered in the algorithms the user is using, which search engine (we believe that you are aware of types of search engines), what are their search topics, what terms and phrases they are using, keywords they are using, and yes the behavior of the search engine.
To bring the facts, one of the research says that “more than 60% of mobile applications are discovered through app stores”. This proves that app search is the most important method for discovering and downloading new mobile applications. As a result, App Store optimization is a key component of all mobile marketing strategies.
Moving ahead, I know what question is hitting your mind, and my next section includes how this will help your app to rank higher.
How will App Store Optimization help your app to rank higher?
As I have mentioned above, ASO helps your app gain more visibility in the app store in many ways. This includes:
- Ensure more downloads to your page.
- Increase the conversion rate.
- It helps the app reach the targeted customer base.
- Drives more traffic to your page.
App development companies must understand this, mobile app development is just one step, and to make your app successful, you need to focus on marketing. Many searchers keep on searching for online apps from which they benefit, and App Store Optimization can be a great help.
Our services have benefitted many of the app owners. But trust me; this is not just an easy walk. It requires robust strategies that help business owners stand out from their competitors. I have poured my heart and soul into ranking my clients.
With time, I’ve discovered that there are some best ASO practices. And I want all my potential readers to know these excellent practices. You may be wondering why. Why do you need to know when your marketing agency is handling it? But how certain are you that your service provider is adhering to these criteria to enhance your app store? Stay aware to achieve the best results.
My next section talks about the best practices for app store optimization.
What are the App Store Optimization best practices?
If you are a startup creating an app that no one is aware of, app ranking will assist you in reaching your target audience. There are certain tips and tricks utilized which will help you to rank your apps higher in the app store search engine results. Let’s jump right into it.
Title and Description
You may have come across many apps which don’t have headlines. This is where the user needs help understanding products and services. All you have to do is to avoid making the same mistake. Now let me brief you on what needs to be done.
Your app needs a headline so that people can recognize it. The title of your app significantly influences the indexing of your mobile app in the app store. Due to the importance of each word in the title for indexing, it must contain the primary keyword. The precise description of your app must appear in the title. Do not include the bogus description.
You have 255 characters to use as the application title in the Apple App Store. Choose a title that specifically uses the keyword. When you utilize the appropriate term, your title will stand out, and the algorithm will rate your application.
Whereas Google Play Store offers you only 30 characters. Therefore you must be imaginative and descriptive within that framework. However, make sure the first 30 characters of your title contain the main keyword.
Visual Quality
Moving on, we have next on our list Visual quality. And when I talk about it, I mean you must employ visual things to draw users. You must have noticed that there are certain ways to explain apps, such as photos, screenshots, and a brief video if you visit any of the app shops. To give the users a high-quality visual, you must use this. In addition to being a need, it also gives customers an overview of your app. Therefore, when optimizing your mobile application, keep this factor in mind.
Reviews
Last, everyone’s opinion counts when deciding whether to believe a website or app. Customer reviews influence people to buy the product or use the service, whether they are ordering products from e-commerce sites or services. Reviews reveal the true nature of the app, including its best features, reasons to download it or not, and other information. So, try to keep the app’s quality at the level you promised its users.
Now you must be wondering how you can miss such an essential service for your business. Or a few of you might think, “How can my service provider didn’t inform me about App Store Optimization”? Possibly I feel that you were just the money-making machine for them.
Sometimes it is good to collaborate with recognized marketing firms because they work for what they promise.
If you still wish to learn more about App Store optimization, click here for detailed information.
In my next session, I will share the list of top App Store Optimization companies in UAE, which will help your app gain better visibility.
List of Top App Store Optimization Companies in UAE.
Here is the list of top app store optimization companies in the UAE.
Hicentrik
With consistent successful deliverables, my organization has worked with global brands. Hicentrik believes in customized strategies best designed for our UAE clients keeping in mind their requirements. Our ASO experts are ready to encounter all your queries and ensure you reach your audience.
What we do?
- Competitor & Customer Research
- App Store Optimization
- Localize Listing
- Keywords research
- Reviews and ratings
- Boost Traffic
- Marketing
How do we do?
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Understand your target audience
The secret lies in knowing your audience. Your app was created with a specific audience in mind. Therefore it will undoubtedly be helpful to them. Our team closely identifies the users of your mobile app by learning about their requirements and preferences.
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Competitor Analysis
Our team keeps a close watch on what strategies your competitors are following. By digging deep into their strengths and weaknesses, we craft the best solution for your app marketing.
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Keyword research
Keyword research is crucial for App Store Optimization. As discussed earlier, it is essential to know what terms your customers use to search for the product or services. Keyword varies geographically. Keywords used in UAE differ from the keywords used in other countries. Please don’t get fooled when your marketing agency says similar keywords work for you and their Indian or US clients.
Hence we do the keyword research that is used most in the UAE. Our experts eliminate those keywords that don’t generate traffic.
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Forming strategy
Remember, robust marketing strategies can give you an edge in the app market. We design the best marketing strategy as per your target market or the UAE market. Our strategy includes market research, conversions, and tracking major KPIs. We develop strong strategies as per your requirement for a better outcome.
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Reviews
I have spoken about adding the reviews in the best practices of App Store Optimization. You know this; adding the best and most positive reviews helps you to gain organic traffic. Reviews build trust. Hicentrik experts analyze your reviews, strategize to improve your website ratings, and use feedback to enhance ASO.
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Content development and distribution
Our content team ensures to develop strong content that communicates powerfully with your audience. Content strategies are designed keeping in mind the keywords, target audience, website reviews, and mainly customer interests.
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Promotions
When it comes to promotions, online marketing is crucial. We increase the online presence of your app by promoting it on social media platforms through paid advertising, guest posts, and various other ways. You may reach the right audience and increase organic traffic by engaging in promotional activities.
Request a quote and learn more about our services and App Store Optimization strategies that your business in UAE requires.
Appranking
Appranking comes next on my list. They offer all-in-one data analytics for enhancing your app visibility. Appramking strategize your marketing campaigns to boost your app reach. Their insight tools include competitor analysis, keyword research, ASO intelligence, and many more.
For more information, you can visit the Appranking website.
Hello Pixels
The next company on my list is Hello Pixels. Their research team offers analytical stats about the app. They have served various global clients across different industries. Their App Store optimization services in UAE include ratings and reviews, keyword optimization, app name, device optimization, marketing, and promotions.
For more information, you can reach their website.
Chain Reaction
The fourth on my list is Chain Reaction. Chain Reaction is a digital marketing company in UAE. The App Store Optimization services they offer include App titles, descriptions, keywords, logos, ratings, and reviews.
To learn more, visit their website.
Digital Gravity
Our very next is Digital Gravity. They help in increasing the download of your app. Keeping a track record of your app performance, they optimize the app through relevant keywords. They work closely with you in developing an app and also analyze ratings and reviews.
To know more about the service they offer, visit their website.
Since we are reaching the end of this blog, I would like to address that all these above-listed companies will bring something new to you. It’s your choice to pick the one according to your requirements. I want that you learn and understand the strategies your App Store Optimization company will follow. Just ensure that their strategies are aligned with your vision.
Summary
If you think that your app will stand out in this competitive digital world is a piece of cake, then rethink it. It is challenging, but having the right App Store Optimization company by your side will help you win the race.
Every agency I have mentioned above will add something valuable to your journey. Remember that App Store Optimization success is a marathon, which requires time, patience, and the right strategy to boost your app visibility.
Now I believe you are armed with the knowledge of the best App Store Optimization companies in UAE. I am excited to know your next step. You can share your opinions and ideas in the comments section. You can also reach out to us to learn more about hicentrik services and customized strategies, all at affordable prices.
Nikita Sharma is Chief Strategy Centrik @ HIcentrik. She Strategizes, Optimizes & Revises digital activities to deliver optimum results & returns.
6 Years of Global Experience in Multi-tasking, i.e. Digital Advertising, Social Media, Ad Campaigns, Web Design & Development, Lead Generation, and Reporting.
