How many of you believe that social media marketing is as easy as just postings? But it takes more than what you think. This is why brands that feel that social media is the voice of their brands are investing in social media marketing, and no wonder they are doing good. They are gaining better results than brands that still believe in traditional marketing.
Brands that have nailed their social media marketing strategies know their audience and targets. And so you might have observed that they ensure regular posting along with the relevant content.
But here we are talking about social media marketing campaigns.
Consider this: You’re a social media superhero who can propel your company to new heights of success. With a mix of imagination and innovation, you’ll create campaigns that will leave your audience speechless and begging for more.
Let us now reveal five exceptional campaign strategies that will pique your interest and set you on the path to social media success. Prepare to be amazed as we uncover the tales behind these marketing gems.
So take a pen and paper, put on your thinking cap, and let’s dive into the exciting world of social media marketing campaigns that will stimulate your imagination and assist you in developing a winning strategy for your business.
Before that, learn what Social Media Campaigns are.
What are Social Media Campaigns?
We believe that all our readers know the power of social media. Similarly, having an in-depth knowledge of Social Media Campaigns is vital.
A social media campaign is a coordinated set of marketing actions across one or many social media platforms. The strategies are designed in a way to achieve the company’s goals. Social media marketing campaigns include:
Objectives
The first and the format question you must ask yourself before starting any campaign is- Why do I want to run this campaign? Once you are clear with your thoughts, the following procedure gets easier.
After setting the goals, you must be specific about what level of brand awareness you want to achieve.
After you’ve established your goals, specify the metrics you’ll use to assess their achievement.
Buyers Persona
Even if you generate the best content, you need a focused audience for your campaign to succeed.
The buyer’s Persona is a document that includes the customer’s details. This information will help you to create an impact that can resonate with your target audience.
Details Include:
- Name
- Age
- Gender
- Location
- Income
- Favorite social media channel
- Hobbies
- Interest
With these details, you can create a strong message that will build trust and convenience to take action.
Communication & Channel
To execute a successful social media campaign, you must be clear about what you want to express and the communication channel.
The buyer persona will provide you with an idea of your target demographic and their preferred social media outlet.
All that remains is to devise a plan for targeting them and determining which channel to use. This can be done through website analytics, which channel has registered more visitors, which channel generated more leads, etc.
Content Creation & Distribution
Content creation and distribution include various attributes. These include:
- Social media calendar: You may plan the content from the beginning to the finish of the campaign. The editorial calendar is similar to the social media calendar. However, it concentrates on social media activities.
It ensures that you don’t miss any crucial steps while also helping you to stay productive. To know more about the social media calendar click here.
- The right tool to boost productivity: To run a social media campaign, you definitely need tools at various stages. Your campaign can be successful with the help of these tools.
These tools included:
- Content Creation
- Content Curation
- Social Media Management
- Social Media Analytics
- Competitive Analysis
KPI Measurement
KPIs include tracking the performance of your campaign. You have to analyze whether your campaign is successful or failed. Moreover, KPIs provide you with campaign insights that will help you further adjust your future strategies or even while a campaign is running.
So when we talk about planning your social media marketing campaign strategy, we mean integrating your activities smartly. At hicentrik, we follow the SMART strategy:
S= Specific (a strategy designed as per the client’s specifications and requirements)
M= Measurable (we work to achieve measurable results)
A= Attainable (we set realistic and attainable goals)
R= Relevant (we closely work with the client’s business objectives, and hence we work for relevant goals)
T= Trend Specific (we design the strategies as per the current trends, which helps to achieve the desired results)
Note: There are specific social media marketing strategies that work for every brand and ensure success. Such strategies included partnering up, implementing rich user-generated content, spreading social awareness, and simply capitalizing on trending technology by using the maximum benefits of social platforms.
What are the essential elements of a successful social media campaign?
Creating social media campaign strategy alone is insufficient for any brand. It is also critical to understand the essential aspects of the success of any campaign.
- Clear goals and objectives
- Target audience reaches
- Engaging content
- Consistent brand voice and identity
- Platform selection
- Strategic posting schedules
- Influencer partnership
- Hashtag strategy
- Two-way communication
- Analytics and monitoring
- Adaptability and experimentation.
Moving on to the main section of the blog, we will share a list of the top 5 social media campaigns. These brands have established a standard because of their strategies to interact with their users directly.
Social Media Campaign 1: Apple
The first on our list is Apple iPhone. Apple, with its creative hashtag, i.e., #ShotOniPhone, was a successful campaign because it aimed to boost user interaction and provide customers more authority over brand marketing. Apple has just allowed users to use the creative hashtag in the caption of their social media posts. The campaign was all about user-generated content campaign.
Apple regards its customers as the best source for marketing information. As a result, they allow their users to share the new version of their product by using a hashtag as an announcement.
Apple has successfully created user-generated content through a user-generated content campaign by empowering its customers.
Apple has traditionally done this with its hashtag campaigns #ShotOniPhone, #ShotOniPhone6, #ShotOniPhone7, and the like, with minimal marketing efforts and inputs and maximum social recognition.
Social Media Campaign 2: Starbucks
Starbucks is up next on our list. Hey, we’re all aware of Starbucks’ unique user experience. A coffee cup with a user’s name is a smart idea.
This Starbucks campaign encouraged customers to use the hashtag WhatsYourName on their social media pages, which created a motivating campaign. Users are also encouraged to post a picture of their name cup.
What gave this advertising such an emotional and meaningful impact? With a clear hashtag, Starbucks leads the campaign with its beliefs.
Social Media Campaign 3: Casper
Third on our list is Casper, a mattress brand. Casper has targeted the market through a video that helps them to sleep better.
The campaign’s biggest feature is the wonderful bedtime story and meditation playlist they’ve released on their Facebook page, which encourages listeners to slow down and doze off.
Casper has also used social platforms like Instagram and Twitter to promote its playlist. The campaign reached the heights when they not only added their playlist on IGTV and YouTube but also on music streaming services, including Spotify.
The differentiating tactic that helped them stand out from their rivals was adding a playlist. No mattress company can imagine using music as a distinctive marketing tactic. But that was understandable because deep sleep requires a person to be calm and tranquil. And what could be more effective than music?
Social Media Campaign 4: Pedigree
Number four on our list is Pedigree. On the occasion of National Pet Dental Health, Pedigree Australia jump on the opportunity to launch a social media campaign Dog Selfie. They aim to raise awareness about pet’s dental health.
Social media selfies with the hashtag #HOLLYWODselfie were displayed on the brand’s website through an active social hub. This increased user interaction and pushed the campaign to a new level.
Social Media Campaign 5: Airbnb
Last on our list is Airbnb. In 2016 Airbnb acknowledged racial discrimination over their social platform. They have launched a campaign, #WeAccept to stop discrimination. This campaign attracted a huge response, both positive and negative.
The announcement of the US government’s travel restriction on seven Muslim countries in February 2017 elicited a strong response from Airbnb’s #WeAccept campaign, which demanded unconditional acceptance at any cost.
Through this incredible effort, Airbnb elevated its community commitment into a global campaign, #WeAccept, driving the conversation around the sensitive but critical issue of acceptance and inspiring action.
Now that we have talked about the successful social media campaign strategy, by now you would have understood the importance of social media campaigns.
Social media campaigns are the voice for your brand, which gives your brand strength, recognition, and success. Brand success does not come with fortnight planning; it requires SMART planning.
Design the industry-leading social media campaign with experts.
It takes effort to run an effective social media campaign. It necessitates integrating knowledge from throughout your organization.
Also, a successful social media campaign requires a robust strategy and an understanding of the current trends. The above guide was an overview of the social media campaign strategy and the brands successfully running the campaigns, creating a social impact.
Contact us to gain a competitive edge if you intend to execute a social media campaign and want your brand to be known.
With our SMART approach, experts at hicentrik create a winning social media campaign that will assist you in reaching your target audience. Along with developing the most influential industrial strategy, we guarantee a solution specifically tailored to your needs.
Trust us; you’ll receive the best solutions, not just one more.
Nikita Sharma is Chief Strategy Centrik @ hicentrik. She Strategizes, Optimizes & Revises digital activities to deliver optimum results & returns.
6 Years of Global Experience in Multi-tasking, i.e. Digital Advertising, Social Media, Ad Campaigns, Web Design & Development, Lead Generation, and Reporting.