With over 2.5 million iOS apps and around 3 million Android apps, making your app stand out in this competitive landscape can be challenging. On the other hand, the constant algorithm changes and updates from Google and Apple have greatly influenced how people browse their smartphones. Hence, you must consider deploying the correct App Store SEO strategies to grab the attention of your app and make it rank higher in the app store. In this article, you will learn everything about app store optimization and specific techniques to get it done.
Table of Content
- What is App Store SEO? Understanding App Store Optimization
- The Case for mobile app optimization
- Attracts More Organic Installations
- Bring Your App in Front of Audiences
- Better Revenue
- Ensures Stability
- In-App Store Tactics
- Working On App Description and Title
- Consider the App Preview
- App Icon Optimization
- 5 Extra App Store Optimization Tips
- Keyword Research
- Update Your App Regularly
- Work on App Indexing
- Backlinks
- Optimize Keyword Metadata
What is App Store SEO?
App Store Optimization (ASO) is enhancing the content available on an app’s page on the Google Play Store or Apple App Store to make it rank higher. Just like SEO (Search Engine Optimization), mobile app optimization includes strategically targeting and optimizing the components that the algorithm of app stores analyses. This includes images, keywords, text, etc. The primary purpose of ASO is to boost app downloads and the number of users.
Understanding App Store Optimization
While in the app store, users use search queries to find the apps they need. The app store may also suggest additional apps by analyzing users’ preferences. That is possible through ASO tactics such as optimization of keywords, paid ads, category ranking, etc. When done correctly, ASO can help you rank your app higher in the app store, increasing your app visibility.
The Case for mobile app optimization
Mobile app optimization can help make your app discoverable, and this, in turn, can bring some amazing perks for both the company and the app, such as:
- Attracts More Organic Installations
If ASO and SEO are adequately taken care of, you can lower the risk of losing money and increase your profit through organic app installation. When people search for apps, they may find your app along with a preview if your mobile app is perfectly optimized.
- Bring Your App in Front of Audiences
ASO includes the integration of relevant keywords. If you use the right keywords or the app’s description needs to explain its functionalities adequately, it may lower the chance of making your app discoverable before relevant users.
- Better Revenue
If you want to monetize your mobile app in different ways, like in-app purchases, subscriptions, or ads, then app SEO optimization can significantly benefit you by increasing your revenue from additional downloads.
- Ensures Stability
With regular tweaks and continuous effort into your app store page, you can maintain organic downloads by enhancing your app SEO ranking in the app stores.
In-App Store Tactics
- Working On App Description and Title
One of the effective methods of mobile app optimization is optimizing your app name, URL, and title using relevant keywords. Remember to add the main keywords in the app title and description. Make sure to write a crisp description that can easily convince the users to download the app.
- Consider the App Preview
Adding beautiful and visually appealing elements to the app can give the users a glimpse of the app’s interface. For instance, you can use videos or images to demonstrate how the app works. Remember, a perfect app preview can increase app conversions.
- App Icon Optimization
A sound app icon helps your target users quickly identify your app. Ensure the icon design goes perfectly with the app and brand image. Understand the app store criteria first and optimize accordingly.
Apart from these tactics, some other crucial tips for search engine optimization for mobile apps can also be used to achieve the desired results. Let’s have a look at them.
Five App Store SEO Tips You Shouldn’t Miss Out
- Keyword Research
Be it a website or mobile app, keywords are a crucial element in every SEO strategy. It is vital to conduct thorough app store keyword research. That will help you identify the keywords that your target audiences frequently use. However, remember to check the keyword difficulty as well as volume. The volume defines the keyword’s popularity.
- Update Your App Regularly
App upgradation also matters in ASO. Play Store, and App Store considers an app’s update frequency a major ranking factor. That’s because the users and the app store want an app continuously updated with the latest tech. Experts suggest updating the app at least once or twice a month.
- Work on App Indexing
Using the correct app indexing strategy, you can let Google and other search engines easily crawl and index the app. App indexing will allow you to tap on a massive group of target audiences who need your app. Besides, this also lets your app reach people outside the app stores. To index your app, you should utilize the same URL in the app that you have been using for your website.
- Backlinks
Always consider a website as a way to attract people’s attention from search engines to the app store. Hence, make sure to add backlinks between the app and your website. It is advisable to interlink the app with LinkedIn, social media, Quora resources, and more. Moreover, make sure you use websites with a better domain authority for backlinking.
- Optimize Keyword Metadata
An app’s metadata covers texts, including titles, descriptions, subtitles, and visuals. Keyword metadata is a set of relevant keywords that define your app. In the case of the Apple App Store, you can add up to 100 keywords.
Closing Thoughts
With the increasing competition and rapid technological advancement, it has become difficult for businesses to rank their app higher on the app stores. However, by investing in an effective app store SEO strategy, you can significantly increase the visibility and reach of your app in this highly saturated market. So, what are you waiting for? Contact a reliable and experienced ASO solution provider today, and get ready to rule the app stores. Your commitment to deploying consistent ASO will increase conversion and app downloads.
Nikita Sharma is Chief Strategy Centrik @ hicentrik. She Strategizes, Optimizes & Revises digital activities to deliver optimum results & returns.
6 Years of Global Experience in Multi-tasking, i.e. Digital Advertising, Social Media, Ad Campaigns, Web Design & Development, Lead Generation, and Reporting.