What Are the Best Free Tools for Tracking Bulk Keywords Ranking in SEO?

Navigating the landscape of SEO is challenging, but indispensable tools exist to track bulk keyword rankings effectively. This article unveils a curated list of the best free resources, enriched by expert insights, to empower digital marketers and SEO professionals. Discover the expert-recommended tools that streamline the process of monitoring keyword performance and gain a competitive edge in search engine rankings.

• Google Search Console Tracks Keywords Effectively
• Google Sheets and Keyword Surfer Combination
• Serprobot Offers Simple, Free Keyword Tracking
• Rank Tracker Provides Keyword Variations
• Ahrefs Webmaster Tools Gives Accurate Data
• Ubersuggest Tracks Long-Tail Keywords
• Google Sheets Manages Keyword Data at Scale
• WhatsMySerp Updates Rankings Daily
• Keyword Surfer Provides Instant Keyword Data
• Moz Keyword Tracker Offers Comprehensive Overview
• SEO Minion Analyzes On-Page SEO
• Searchvolume.io Effective for Small Websites
• SEO Power suite’s Rank Tracker Tracks Multiple Search Engines

Google Search Console Tracks Keywords Effectively

When it comes to tracking bulk keywords for free, Google Search Console is, without a doubt, my go-to tool. Let me tell you why.

I remember working on a project for a local business that was aiming to increase its organic reach. They had a solid content strategy but needed more insight into how their keywords were performing. We didn’t have a huge budget for expensive tools at the time, so I turned to Search Console.

At first, I thought it would be limited compared to paid tools, but I quickly realized just how much valuable information it provided. The “Performance” report in Search Console is a hidden gem for bulk keyword tracking. Not only does it give you an overview of your website’s clicks, impressions, and CTR (click-through rate), but you can also filter by specific queries, allowing you to track multiple keywords at once.

The true power, however, comes from its ability to show you how your keywords are actually performing in the wild. By reviewing impressions and clicks over time, I could clearly identify which keywords were gaining traction and which ones were stagnating. The beauty of this is that it helps you fine-tune your strategy without needing to sift through endless lists or pay for premium tools.

In this case, we used Search Console to pinpoint underperforming keywords and refocused our efforts to optimize those pages with better content and more targeted internal linking. The result? Organic traffic grew steadily over the following months.

The takeaway? If you’re just starting out or working with a tight budget, don’t underestimate the power of Google Search Console. It’s a comprehensive, free tool that provides all the insight you need to track bulk keywords effectively and optimize your SEO strategy. You just need to dig in and make the most of the data it offers.

Martynas Siuraitis, SEO Consultant, The SEO Consultant Agency

Google Sheets and Keyword Surfer Combination

For tracking bulk keywords in SEO, Google Sheets with the Keyword Surfer extension is an excellent free combination. I’ve used this to track and analyze over 100 keywords efficiently. You can easily monitor search volumes, keyword difficulty, and trends by combining Google Sheets’ flexibility with Keyword Surfer’s ability to pull real-time search data directly into your browser. 

This approach helped us identify and optimize underperforming terms, driving a 12% increase in click-through rates. It’s an excellent option for teams who need to manage keywords at scale without incurring costs. You can customize the spreadsheet with filters, charts, and alerts to track rankings over time and align them with your content goals.

Aman Chopra, Marketing Manager – Lead SEO, Stallion Express

Serprobot Offers Simple, Free Keyword Tracking

As an SEO expert, I recommend Serprobot as a hidden gem for tracking bulk keywords for free. It allows you to monitor up to five keywords at no cost, offering daily rank updates and insights into how your site performs in SERPs. What makes it unique is its simplicity and ease of use. Unlike more complex tools, it focuses on giving clear, actionable data without overwhelming you with unnecessary features. For those managing larger keyword sets, upgrading to their budget-friendly paid plans is seamless. It’s an excellent option for those seeking an efficient, no-frills keyword tracking solution.

Naima Ch, Marketing Head and SEO Specialist, Morse Code Translator

Rank Tracker Provides Keyword Variations

If you’re tracking bulk keywords and want something solid and free, I’d recommend Rank Tracker. It’s such a handy tool because it pulls data from different keyword sources, which means you get a ton of keyword variations to work with. It’s also great for seeing the traffic potential and figuring out the competition for different keywords.

While the free version doesn’t give you everything the paid one does, it’s more than enough to analyze a decent chunk of keywords. I’ve used it to uncover some fantastic long-tail opportunities, and it’s great for when you’re juggling multiple content pieces or campaigns.

Katarina Mirković Arsić, Content Marketing Manager, Recharge Health

Ahrefs Webmaster Tools Gives Accurate Data

I’ve had great success using Ahrefs Webmaster Tools (free version) for tracking our most important keywords and getting weekly position updates. It might be limited to 500 keywords, but I’ve found it gives the most accurate data compared to other free tools, especially when tracking how our competitors are ranking for the same terms.

Yarden Morgan, Director of Growth, Lusha

Ubersuggest Tracks Long-Tail Keywords

Ubersuggest is one of the best free tools for tracking bulk keywords in SEO. It offers keyword tracking, search volume insights, keyword difficulty, and competitive analysis. It’s especially effective for finding long-tail keywords, which are less competitive and often yield higher conversions. The tool also tracks performance over time, helping you evaluate your SEO strategy.

For professional advice, use Ubersuggest alongside other tools to validate data and align with your goals. Its competitor analysis feature helps find gaps in your keyword strategy and stay ahead. Regularly tracking keyword performance allows for strategic adjustments that boost growth and visibility.

Iryna Melnyk, Marketing Consultant, Jose Angelo Studios

Google Sheets Manages Keyword Data at Scale

When it comes to tracking bulk keywords for SEO without incurring costs, Google Sheets stands out as the best free tool. While not purpose-built for SEO, its flexibility, ease of use, and compatibility with other tools make it a surprisingly powerful option for managing keyword data at scale.

• Customizable Tracking: Google Sheets allows you to design your own tracking system tailored to your needs. You can organize data into columns for keywords, search volume, difficulty, rankings, URLs, and more, giving you a clear overview of your SEO performance.
• Integration with SEO Tools: Google Sheets can be connected with free SEO tools and APIs like Google Search Console, Google Ads Keyword Planner, and even browser extensions like Keywords Everywhere. This makes it easy to pull in data automatically and keep your keyword tracking up to date.
• Collaboration and Accessibility: Since it’s cloud-based, multiple team members can update and analyze the keyword data in real time, no matter where they are. It’s also easy to share with clients or stakeholders.
• Automation with Add-Ons and Scripts: With tools like the Google Search Console add-on or custom scripts, you can automate data imports, saving time and reducing manual effort. For example, you can create dashboards to monitor keyword rankings and performance over time.

For one client, we needed to track rankings for 500+ keywords across multiple locations. We set up a Google Sheet with the following structure:

• Keyword
• Location
• Search Volume
• Current Ranking
• Target URL
• Ranking Change (Week-over-Week)

Using a combination of Google Search Console data and free keyword tools, we populated and updated the sheet weekly. Over time, the client could easily identify trends, spot opportunities, and focus on underperforming pages—all without additional costs.

Key Benefits

• Scalability: Google Sheets can handle thousands of rows, making it suitable for tracking large keyword lists.
• Cost-Effective: As a free tool, it offers substantial functionality with no financial investment.
• Data Visualization: With built-in charts and graphs, you can create simple visual reports for quick insights.

While there are dedicated paid tools for keyword tracking, Google Sheets provides an excellent free alternative that is flexible, collaborative, and surprisingly robust. We often use it to supplement our SEO efforts, enabling us to track and analyze bulk keywords efficiently while staying budget-conscious.

darwin liu, CEO, X Agency

WhatsMySerp Updates Rankings Daily

We do not have an in-house SEO team, so we needed a tool that could track keyword rankings without adding extra costs or complexity. WhatsMySerp has been the best option for bulk keyword tracking because it updates rankings daily, allowing us to see exactly how our website is performing in search results. SEO rankings change constantly, and without a way to track those shifts, a business may lose traffic without even realizing it. 

WhatsMySerp gives us a clear view of which keywords are improving and which ones are dropping, so we can take action before losing potential customers. If we see a keyword slipping, we can analyze what is changing in search results, whether competitors are outranking us, or if our content needs updates. 

This helped us a lot when we saw our emergency electrician Sydney ranking drop over a few weeks. WhatsMySerp made it obvious that a competitor was climbing above us by creating new pages targeting specific suburbs. We took that insight and made changes to our own website, adding detailed service pages for different Sydney neighborhoods and featuring more customer reviews to build trust. 

Within a few weeks, we started climbing back up, and more people were booking our services again. Losing rankings means losing customers, and this tool gives us the info we need to fix issues before they start costing us business. It is simple, accurate, and does exactly what we need.

Daniel Vasilevski, Director & Owner, Bright Force Electrical

Keyword Surfer Provides Instant Keyword Data

Keyword Surfer is an underrated gem for tracking bulk keywords in SEO without spending a dime. It’s a Chrome extension that gives instant access to search volume, cost per click, and keyword suggestions right as you browse search results. This means you’re able to collect valuable keyword data seamlessly while working directly within your browser. 

To make the most of Keyword Surfer, use the export function to collect data in a CSV file, allowing you to organize and prioritize your keywords efficiently based on their potential impact on your strategy. This free tool not only helps streamline your SEO efforts but also encourages a more intuitive approach to keyword research.

Connor Butterworth, CEO & Founder, Southwestern Rugs Depot

Moz Keyword Tracker Offers Comprehensive Overview

The best tool that I use for tracking bulk keywords that is free is Moz Keyword Tracker. Overall, I find Moz to be one of the best free tools for tracking keywords. It has one of the largest databases, which means that you have a comprehensive overview of keyword data, and its interface is easy to use.

Moz is also helpful when it comes to bulk-tracking keywords because it can track many keywords at once and it has a fairly high limit for the free version (50 rows per month). This makes even the free tool functional.

Dan Brown, CEO & Founder, Textun

SEO Minion Analyzes On-Page SEO

SEO Minion, a free browser extension, is a hidden gem for bulk tracking. It analyzes on-page SEO and provides a quick view of keyword density. By exporting data to a sheet, you can track changes effortlessly. It’s simple, quirky, and surprisingly effective for bulk keyword management.

Marc Bishop, Director, Wytlabs

Searchvolume.io Effective for Small Websites

Searchvolume.io is a free tool for tracking bulk keywords that works well. If you have a small website and are slowly chipping away at your SEO, it is effective. However, for businesses looking to improve their SEO and maintain it, paid tools from SEMrush or Ahrefs are much more effective. And there is always the option to outsource to SEO experts, or hire someone to improve your organic search traffic and maintain it.

Bill Mann, Privacy Expert at Cyber Insider

SEO Powersuite’s Rank Tracker Tracks Multiple Search Engines

The free version of SEO Powersuite’s Rank Tracker allows you to track many keywords and offers features like rank position history and local SEO tracking. While the data might have limitations compared to premium tools, it’s helpful for bulk tracking without spending money. This tool stands out because it allows you to track multiple search engines and customize reports, which is rare for free options.

Shane McEvoy, MD, Flycast Media