The businesses have various goals in order to run themselves effectively. One of the major important goals which drive their success is- Sales. Every business definitely tries hard to combat with the possibilities of finding the right set of customers so that they can, in turn, increase their sales and earn better revenues. Amidst these opportunities, the “Lead Generation” is a buzz-word in the world of Digital Marketing.
In terms of talking about the effectiveness of leads, it can be referred to as a potential consumer base that could really convert them into your customers. It helps businesses to drop genuine information about the products/services so that the interested people could return back to you in order to buy services and products.
The world of “Self-Directed” Buyers- Possibilities of Lead Generation
The digital world has transformed the psychology of consumers in various ways. Since, they have active access to information through social networking channels, search engines, etc. Consumers are becoming more and smarter these days. As marketing experts suggest that, the consumers no longer look for the value of businesses- they are now more focused on finding the value of products that are relevant to them. Google has given consumers the power to research products which they are looking to buy. This is called “Self-Directed Decision” making the approach.
The businesses can target consumers through effective SEO Strategies and Blogs. Placing themselves in top search results could help businesses to take benefit of the self-directed approach of potential consumers.
Lead Generation through Search Engine Optimisation
As we have talked about the “Self-Directed” approach of the buyers. The consumers look for products or services online through search engines. The process gets started from hitting the question on Google Search which directs them to the avenues of thousand products and businesses. Google shows top results on the basis of relevance followed by optimization tactics. As advised by experts, If businesses are really looking to get better leads, then they must definitely find a Digital marketing agency so as to reap the benefits of lead generation through SEO.
How Lead Generation Agency Can Grow Your Business
The dedicated lead generation agency could help you to boost up the sales. It is a very genuine approach in terms of capturing potential consumers as Lead Generation agency can help you optimize sales campaign in a very effective manner. As experts suggest, The businesses should focus on consumer-centric products and should pass on the burden of getting leads to marketing agencies to get better results.
According to research by HubSpot, the Lead Generation Agency can generate 50% more sales-ready leads at 33% lower cost. It is quite lesser than in-house lead generation budget.
Lead Generation Strategy: Cost-Effective Lead Generation Tools
Here are some of the cost-effective lead generation tools to get better leads:
1. Content Marketing: The content is the king in this digital world, the effective use of content and blogs can really help the businesses to reach potential consumers in no-time. The effective and relevant optimized content is the biggest challenge to reach the right consumers.
As per the twitter analytics, 69% of people’s decision of buying a product is influenced by Blog or a tweet.
2. E-Mail & SMS Marketing: It could be a great opportunity for you to capture the leads by shooting out offers and sales campaigns to your potential consumers. The lead generation agency can help you reach out to potential consumers by planning out an effective e-mail & SMS marketing campaign for your business.
This is a proven fact that 70% of email/SMS recipients make use of coupons and offers they receive through marketing channels.
3. SEO & Search Engine Marketing: The Digital Marketing Agency could be the right approach in order to generate leads through search engine traffic. The millions of users search for products online and the best SEO strategies could lead your business to show at the top of the results. It really gives great ROI to the businesses by delivering them quality leads.
SEO optimization increases your chances to appear in top search results. As per the research, 95% of people only look for the first page of search results while searching for services/products.
Looking for a Digital Marketing Agency? We are here to help you. HIcentrik is a leading digital marketing company in Jaipur catering to the renowned industrial clients in Dubai, UAE, Middle East, Africa. It offers specialized digital marketing services and helps in boosting the growth of businesses through digital strategies.
Nikita Sharma is Chief Strategy Centrik @ HIcentrik. She Strategizes, Optimizes & Revises digital activities to deliver optimum results & returns.
6 Years of Global Experience in Multi-tasking, i.e. Digital Advertising, Social Media, Ad Campaigns, Web Design & Development, Lead Generation, and Reporting.