Top Reasons You Should Include Chatbots in Your Digital Marketing Strategy
There’s a fierce debate going around the world: whether or not to include chatbots in a digital marketing strategy. The debate mainly revolves around the fact that chatbots are part of Artificial Intelligence and have nothing to do with digital marketing. AI is an...
Hicentrik – Why Influencer Marketing is the Next Big Thing in Upcoming Years
Influencer Marketing is a trending way to market products and services to last-mile audiences through the “Power of Influencing”. It can be considered the Next Big Thing in the Digital Marketing Industry in upcoming years. The world of social media is filled with...
5 Reasons – Why Google’s Scrapping Third Party Cookies
Third-Party Cookies supports a wide range of digital marketing campaigns often called Remarketing or Retargeting. Google’s scrapping third-party cookies, will benefit users in terms of privacy and allow organisations to move to Google’s core Ad Products and...
9 Twitter Marketing Ideas that Drive More Traffic to Your Website
Twitter has, over the years, emerged as one of the most highly used social media platforms, which is majorly used for microblogging. Daily Twitter users, commonly referred to as Twitterati, leverage the platform for openly voicing their opinions. Be it a political...
SEM vs. SEO: Fueling Up Your Digital Marketing Strategy Right Way
The SEM vs. SEO debate fuels up lots of thoughts in everyone’s mind, but it is crucial to know the expectations and requirements to plan your brand’s marketing strategy in the right way. Marketing is an essential activity for brands to grow and fetch ideal...
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