by Nikita Sharma | Oct 16, 2021 | Blog
Influencer Marketing is a trending way to market products and services to last-mile audiences through the “Power of Influencing”. It can be considered the Next Big Thing in the Digital Marketing Industry in upcoming years. The world of social media is filled with...
by Nikita Sharma | Jun 28, 2021 | Blog
Third-Party Cookies supports a wide range of digital marketing campaigns often called Remarketing or Retargeting. Google’s scrapping third-party cookies, will benefit users in terms of privacy and allow organisations to move to Google’s core Ad Products and...
by Nikita Sharma | May 3, 2021 | Blog, Social Media Marketing, Twitter marketing
Twitter has, over the years, emerged as one of the most highly used social media platforms, which is majorly used for microblogging. Daily Twitter users, commonly referred to as Twitterati, leverage the platform for openly voicing their opinions. Be it a political...
by Nikita Sharma | Feb 15, 2021 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
The SEM vs. SEO debate fuels up lots of thoughts in everyone’s mind, but it is crucial to know the expectations and requirements to plan your brand’s marketing strategy in the right way. Marketing is an essential activity for brands to grow and fetch ideal...
by Nikita Sharma | Jan 6, 2021 | Search Engine Optimization
Search engines have a long and interesting history going back to 1990. It was long before Google became the leader in online searching. The Archie Query Form is the first-ever search engine or index system. However, it could only search for FTP sites, creating an...