Branding Personified with Hicentrik

Strengthen Your Brand Image with our Corporate Identity and Branding Services

Make your brand stand out from the crowd with effective corporate identity services from Hicentrik. Whether you want your brand to tell a story, or convey a message, at Hicentrik, we ensure to define a clear and winning brand identity with our branding services. As a culturally driven, rapidly growing branding agency, we infuse our imagination and your values into everything we design. We live, eat and sleep in the dynamic creative ecosystem, and with an innovative bunch of graphic designers, marketers, and tech junkies, we are passionate about creating new brands, innovating new design methodologies, and changing mindsets to create the ring brand mix.

Want our aid in building a rock-solid brand identity? Reach out to our team of experts for corporate identity design services today!

Hicentrik- Where Change Happens with a Brand Refresh

At Hicentrik, our branding services are for people trying to achieve the improbable. If you are willing to challenge the status quo, we have the power to change your brand image. Our branding services are for businesses of all sizes. All you need to do is reach out to us with your unique requirements, and our team of branding professionals can cook up, effective branding, logo design, and identities for your business.

Whether you are starting from scratch and want a fresh image in the current marketplace, or you just want to rebrand to influence and change the perception of your existing customer base, our range of branding services is like a tactical maneuver. Businesses grow and change, and if you don’t want to stay the same while your competitors are evolving for good, our corporate identity agency can revitalize your brand image effortlessly.

Need an iconic brand image? Get a quote for our branding services today!

Our Services

• Logo Design: Hicentrik crafts unique and memorable logos that embody your brand’s essence, ensuring instant recognition and differentiation in the market.
• Corporate Identity Manual: We create comprehensive corporate identity manuals, and brand guidelines that outline logo usage, color schemes, typography, and messaging, maintaining brand consistency across all materials.
• Stationery Design: Hicentrik designs elegant business cards, letterheads, and envelopes that reflect your brand’s professionalism and leave a lasting impression.
• Website Development: Our experts build responsive, user-friendly websites that harmonize with your corporate identity, enhancing your online presence and customer engagement.
• Marketing Collateral: We produce compelling brochures, flyers, and posters, aligning design elements with your brand to effectively convey your message.
• Packaging Design: Hicentrik develops eye-catching packaging solutions that not only protect your products but also tell your brand’s story on store shelves.
• Social Media Branding: We create visually appealing social media profiles and content that align with your corporate identity, enhancing your online brand presence.
• Email Signature Design: Our team designs professional email signatures that include your logo and contact details, reinforcing your brand identity with every communication.

Corporate Identity: Your Business’s Signature in the World of Commerce

Imagine your business as a person stepping onto the global stage. Just as individuals have distinct personalities, your company has a unique identity – its corporate identity. Think of it as your business’s signature, much like a person’s signature reflects their individuality. Your corporate identity can be used for a lot of things, including creating a webpage, brochures, or any catalogs in the digital or print media.

In a nutshell, your corporate identity is the amalgamation of your logo, color scheme, fonts, and messaging – it’s the attire your business wears to introduce itself. Just as a well-dressed person leaves a memorable impression, a well-crafted corporate identity sets your business apart in the market. Consider it the face of your business; it’s how customers recognize and connect with you. Just as you’d recognize a friend in a crowded room, customers should instantly recognize your brand amidst a sea of competitors.

Streamline Your Brand Image with Hicentrik

Do you want to ditch your outdated brand image or create a brand new brand persona from scratch? Our branding services have got you covered. Our experts create distinctive brand strategies that resonate with your target audience. We specialize in logo design, creating memorable visual representations of your brand and corporate manuals that ensure consistency across all touchpoints and reinforce your company’s strength.

Why Do You Need Corporate Identity or Branding Services?

There are many benefits of seeking corporate identity services. Some of these include the following:

• Consistency: For one, working with professionals to build your corporate identity can help you maintain a consistent brand image across all marketing materials, ensuring that logos, colors, and messaging remain uniform. This consistency fosters brand recognition and trust among customers.
• Professionalism: A well-crafted corporate identity embodies professionalism and reliability. It helps businesses establish credibility in the eyes of potential clients, partners, and investors.
• Competitive edge: A strong corporate identity sets your business apart from competitors. It enables you to highlight unique qualities and values and attract customers who resonate with your brand.
• Customer Trust: Your business stands on the delicate cornerstone of trust, and a cohesive corporate identity with an authentic image helps you build trust by showcasing a clear core philosophy. 
• Employee Morale: Employees feel a sense of pride and belonging when they work for a company with a robust corporate identity. It can boost morale and productivity, leading to a happier, more motivated workforce.
• Efficient Marketing: With a well-defined corporate identity, marketing efforts become more efficient. Targeted messaging and visuals ensure that resources are spent effectively, reaching the right audience.
• Brand Loyalty: A recognizable corporate identity fosters brand loyalty. Customers who connect with your brand on an emotional level are more likely to remain loyal and become advocates, ultimately driving growth.

Making Your Brand a Household Name with a Corporate Identity Manual

Let’s face it: the identity of your brand is the personality of your company, and if you can make your brand identity stand out in the minds of your consumers, it can differentiate you from your competitors. A corporate identity manual does just that. In our branding services, a corporate identity manual is responsible for aligning all the rules of graphic applications of your brand. From shades, fonts, and logos to images and applications, the corporate identity manual serves as a reference that explains how your company presents itself to the world through design.

Why Does Your Brand Need a Corporate Identity Manual?

The purpose of a manual in corporate identity design is twofold. For one, it guarantees coherence, and secondly, it saves time. At Hicentrik, we can create stunning and intuitive corporate identity manuals that can capture your brand’s definition and philosophy immaculately. From inspiring mood boards to logos, anagrams, color palettes, typographies, and more, our manual encompasses everything that makes or breaks your brand. Looking for an orchestrated corporate identity manual?

Request an Estimate today!

What Does Our Corporate Identity Manual Include?

Although most people think that a brand’s corporate identity is confined to its logo, at Hicentrik, we understand that branding has so many layers than what we see on the surface. As a leading firm for branding services, we go way out of the imaginary box and curate creative corporate identity manuals that include:

Logos and its Formats: Undoubtedly, your company’s identity goes way beyond the logo, but your logo is the first visual element with which your company is related. Your logo is the face of your business, and we work to create different versions of your logo for cross-platform usage. Our corporate identity manual and branding services include anagrams, taglines, grid and protection zones, application sizes, positive and negative space logos, logo placement, and every minute detail of how the graphic elements of your logo should be applied, including color changes, deformations, and more.

Typography: If you want your brand to look professional in front of your target audience, selecting a cohesive typeface is crucial. Every brand has its own combination of corporate typographies: a primary font for the logo and a secondary one for the body of the text. Our corporate identity manuals specify the font family (bold, italicized, or regular) and the sizes (H1, H2, H3).

In addition, it also includes the typographies of all the characters, lowercase and uppercase letters, and numbers from 0 to 9. In addition, a well-designed corporate manual with our branding services also includes examples of the application of each font in the CTA, headlines, or secondary texts.

Brand Palette: Every color has a unique purpose. For instance, purple and black evoke luxury, green is for the environment, whereas blue is for technology. If you want your brand to evoke certain emotions, your corporate identity manual should involve a unique color scheme that reflects the primary as well as contemporary colors. In addition, the manual should specify a sample of colors, using references or both digital as well as print media. For printing two codes are used, known as Pantone and CMYK, whereas for digital displays, the reference shades include RGB, HTML, etc.

Graphic Line: Your graphic line serves as the flesh and blood of your visual elements. This section includes photographs, illustrations, icons, or media that correspond to your brand and relate to your audience. As a leading provider of branding services, we create a graphic line that syncs at every stage and contributes to building a positive reputation for your brand.

 Logo and Its Formats Corporate Identity

If you think logos have only one type, you are massively mistaken. They come in different formats, and each type has its unique purpose and applications. These include:

• Primary logo: Consisting of a company’s name, symbol or a combination of both, this logo is used in almost all recognizable versions from business cards and websites to billboards.
• Wordmark: A wordmark relies solely on the typography and stylization of the company’s name. It’s a clean and straightforward format used when the company’s name itself carries strong brand recognition, like Coca-Cola or Google.
• Symbol or Icon: Sometimes, a symbol or icon represents a company, such as Apple’s apple or Nike’s swoosh. These icons are instantly recognizable and can be used independently of the company’s name in certain contexts.
• Monogram: A monogram combines two or more letters, usually the company’s initials, in a unique and artistic way. It adds a touch of sophistication and is often seen in luxury brands like Louis Vuitton.
• Combination Mark: This format combines both text and a symbol/icon and it offers versatility, as the two elements can be used together or separately, as needed.
• Responsive Logo: In the digital age, logos must adapt to various screen sizes and devices. Responsive logos are designed to scale gracefully from a large desktop display to a small mobile screen while maintaining their legibility and visual impact.
• Color Variations: Logos often come in different color schemes, including full-color, black and white, and grayscale versions. This ensures that the logo looks its best in various print and digital contexts.

FAQs

What is Corporate Identity Services?

Corporate Identity Services refer to a comprehensive set of strategies and design elements used by businesses to establish and maintain a consistent and professional image. These services encompass logo design, brand guidelines, marketing materials, and other visual and verbal components that shape how a company is perceived by its audience.

Why are Corporate Identity Services important for businesses?

Corporate Identity Services are crucial for businesses as they help create a strong and memorable brand presence. Consistency in branding builds trust and recognition among customers, fosters brand loyalty, and sets a company apart from competitors.

What does the process of developing a corporate identity involve?

Developing a corporate identity typically involves a series of steps, including market research, brainstorming, logo design, color palette selection, typography choices, and the creation of brand guidelines.

How can Corporate Identity Services impact a company’s bottom line?

Effective corporate identity services can positively impact a company’s bottom line by increasing brand recognition, attracting more customers, and improving customer loyalty. A strong corporate identity can also enhance a company’s credibility and perceived value, potentially leading to higher prices for its products or services.

What are some examples of successful corporate identity rebranding projects?

Several companies have successfully rebranded their corporate identities to align with evolving market trends and customer preferences. Notable examples include Starbucks, which updated its logo and branding to signal a focus on broader beverage offerings, and Apple, which simplified its iconic logo as part of its transformation into a technology leader.