Three Basic Needs of Life – Food, Clothes and A Roof to live,
But here you go in 2020; the memes are making their place as the fourth basic need.
Memes are taking over the world, and yes it is right, memes are now like a remedy to treat depression, anxiety, sad thoughts, and unwanted vibes.
Every social media platform, newspaper or any other communication mediums are using and utilizing memes to make their content more compelling, humorous and relatable to the common public.
Known for their catchy, funny and self relatable humour, memes that started as inside and sarcastic jokes, now being used by big brands, organizations, newspapers, small businesses, and celebrities to build a huge fan following and engage them on a daily basis.
This whole phenomenon has started a trend of meme marketing, and marketers in every spectrum are going crazy to customize their marketing strategy as per the current meme trends.
So, Let’s Define A Meme
We can define a meme as an idea or concept majorly bundled in the form of images, videos, animation, hashtags or gifs that represents sarcasm, humour, and seriousness of the subject in an amusing way. This kind of content has become the new language of social channels and holds the power to become viral in a short time.
In the times when almost 70%+ buyers skip sponsored content whatever they can, marketing, advertising, and sales with sarcastic, humorous and funny content that can be relatable to familiar people can engage the audience which is hard to reach.
For professional advertisers, creative marketers, entertainers, influencers and almost everyone who desires the near-perfect conversion rate, meme marketing can be one of the most low-cost ways to create content that gets engagement and attracts the target audience.
What is Meme Marketing Exactly? (Or I Should Say Memevertising)
Let’s start answering the question with another question.
How do you showcase your products or services to the audience who doesn’t like to see advertisements?
And the most straightforward answer is – MEMES.
A subset of viral marketing, meme marketing is more than just a digital trend, and it’s here to stay for a longer time,
Let’s understand meme marketing in the language of the memes.
Just Assume, If your target audience were your crush, her father would be the latest trends, her brother is the client. You are nothing but a newly joined digital marketing intern who just passed his electrical engineering degree.
Let’s make it simpler.
As per the current trends, memes have evolved as one of the most successful modes of advertising, communication, and the simplest way to engage with the target audiences. Also, memes have set a standard benchmark for viral campaigns as well.
Also, As per the experts’ memes are the pillar to everything that goes viral, be it #IceBucketChallenge #TheSuccessKid, #JCBkiKhudai or any other campaign.
Meme Marketing and Advertising – The Ingredients of Viral Success
Memes produce instant response and engagements because they are simply relatable to the common people and teenagers. By definition, memes are meant to be shared, so the idea or content is frequently reposted and re-memed over the various social platforms to reach a wider audience. When people send the meme to a colleague or any friend for a laugh or for sarcasm, they emotionally engage with your content and the brand.
Below are the mentioned factors which create instant response and engagements.
- Easy to understand
- Latest trends
- Aimed for a quick laugh
How to Get Started with Memes?
Ok, after this much information you should be thrilled enough to start with meme marketing and advertising, but what will be the first step of your plan?
Well, there are two simple ways to get started.
Memejacking For Marketing – Let’s Ride The Wave
Memejacking (simply reusing the popular memes) – is the practice of reusing (actually hijacking) the popular memes for the use of your brand, organization or positively influencing the audience.
Benefits of Reusing The Popular Memes
- They are already great content for the social platforms
- They will work like magnets for engagements, likes, and traffic
- Quick and easy to create because you already have the concept
Best Tools To Hijack and Search The Most Popular Meme Templates
- Meme Generator
- Quick Meme
- Make A Meme
- Adobe Spark
Create Your Own – Set An Example
On the off chance that you would prefer not to hijack a trendy, popular or fashionable meme, make your own. Creating your original memes are kind of hard to do because it’s not already popular and you will have to derive your own concept from scratch. Also, you have to match the concept with your brand aura and the elements built by your brand till now!
How to create creative and highly fascinated memes from scratch?
- Research Properly
- Fragment The Audience
- Use Tools Like Google Trends, BuzzSumo, Google Alerts, etc
- Be Creative
- Include Humour
- Be Sarcastic
- Relate it with the Common Issues
- Use your wit in the caption
- Always Play with Hashtags
Meme Marketing – The Rules You Must Follow
Research Research and Research
No matter what, you have opted for meme hijacking the original concept, or the initial step to making a viral image is to do extensive research. Use various social listening tools like google trends, google alerts, mention or more to identify what is in trend and what are the most engaged memes of the time. Use tools like IFTTT to create automated funnels to get notifications about the latest trends, about elements that are not working, get into deep with audience analytics and try to find out what is the type of content they have reacted to the most.
Always Play The Native Card
Always ensure that a digital native is composing, designing, quality checking and sharing memes from your brand, so the dialect is on the point always. If you don’t, the audience will quickly get that you’re making a decent attempt to be cool, and it will hurt your brand image.
Remember The Bottom Line
Memes aren’t only for school kids or exhausted office employees. They can be a fundamental part of your marketing plan, as long as you observe a couple of brilliant measures. But never, let us repeat, never, forget to take your brand values, brand elements, and brand aura into consideration; otherwise, it can be a disaster for your brand as well. It’s ensured that only a small or maybe a medium part of your organization will only understand the meme created by you. So, try not to attempt to make a meme that interests everybody. Know your intended interest audience and cater to their interests instead.
Meme Advertising and Marketing – Precautions
As per the various theories on the internet, there are almost 0% possibilities of copyright issues when creating a meme, but it’s always good to take care of such things in advance.
Below are some of the best practices for creating the meme content
- Always check for the license of the media you are going to use
- Establish a clear policy about how your brand wants to use the meme
- Be careful and try not to indulge in a meme war with another brand
The Undisputed Kings of Meme Marketing
Yes, that’s true – Elon Musk rebranded himself, using the magic of memes, just the memes, perfect and maybe the most creative example of online reputation management. From his weed controversy to other fallouts, he has handled it like a king, like a modern-day meme lord. His Cyber Truck was an instant success without even spending dollars on marketing and advertising; it was just the power of memes and the memes only.
I am sure, you do remember the wave of Sacred Games meme over every social media platform, and, have you ever checked the official bio of NetFlix India account, these guys are living on the top of meme game, from Sacred Games to Bird Box to almost every NetFlix original they have delivered, meme marketing was their prime tool to advertise.
Yup, you read it right, luxury brands, do not usually use sarcasm, humour or trends in their digital marketing and advertising. But Gucci, freshly decided to soft its marketing tone, using memes as a part of a digital campaign for its new ‘Le Marché Des Merveilles’ timepiece collection. And surprisingly they did a great job.
So, stop reading and start making memes ;), it’s time to go trendy (in a right way), you can always contact HIcentrik (One of the best meme marketing companies in India) for result-driven digital marketing services.
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